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Pilot RD onboarding kit · operator-facing

Promote your photos (and help runners find them)

Once your race is live on PodiumBase, the single best thing you can do is add a link to it from your own race website. It takes two minutes, it helps your runners find their photos, and it quietly does a lot of good for both of us. This page explains why and gives you copy-paste snippets.

Why a link from your race site matters

  • Runners look on your site first. When they want their photos, your event homepage and results page are the first places they check. A clear link sends them straight to their gallery instead of into a support email to you.
  • It lifts both of us in search. A link from your race's own domain is the strongest possible signal that your PodiumBase gallery is the real, official place to find photos for your event — so it ranks higher when runners google "[your race] photos."
  • It's the highest-converting traffic there is. Someone clicking "Race photos" on your site already ran your race. They're exactly the person who buys.

Where to put it

Add it anywhere runners land after race day. In priority order:

  1. Your results page — the #1 spot. Anyone checking results wants photos next.
  2. Your event homepage — a "Race photos" nav item or hero button.
  3. Your post-race "thank you" email — link it right next to the results link.

Use the wording "Race photos" or "Find your race photos" as the visible link text — it's clear to runners and it's the phrase they search for.

Copy-paste snippets

Replace YOUR-RACE-URL with your PodiumBase race page (you'll find it in your organizer dashboard — it looks like https://www.podiumbase.io/event/your-org/your-event).

Plain text link (works in emails and most site builders)

Find your race photos: YOUR-RACE-URL

HTML link (for a website)

<a href="YOUR-RACE-URL">Find your race photos →</a>

HTML button badge (a bit more prominent)

<a href="YOUR-RACE-URL"
   style="display:inline-block;padding:12px 20px;background:#ff5722;
          color:#fff;font-weight:600;text-decoration:none;border-radius:4px;
          font-family:system-ui,-apple-system,'Segoe UI',sans-serif;">
  Find your race photos →
</a>

That's it. If your site is on Wix / Squarespace / WordPress and you'd like a hand adding it, reply to your onboarding email and we'll help — it's a five-minute job.

Quick checklist

  • Added a "Race photos" link to my results page
  • Added a "Race photos" link to my event homepage
  • Included the link in my post-race email to runners
  • Used the visible text "Find your race photos" (not just a bare URL)

When this is done, runners stop emailing you "where are my photos?" — they just click. That's the whole point.

Promote your photos · PodiumBase pilot RD kit