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Pricing for race directors

PodiumBase costs your race nothing. It pays your race back.

There is no plan to choose, because there are no paid plans. Photo coverage and sponsor inventory cost you nothing to switch on, your event earns a share of every photo sold, and native registration is there when it earns its place.

What PodiumBase bills your raceEvery line, every event
$0

Subscription

$0

Listing fee

$0

Setup fee

$0

Per photo uploaded

$0

Storage

What you are billed

Nothing, in every direction.

Photo platforms usually bill the person who uploads: a monthly plan, a charge for every photo pushed up, a storage line when the season fills, and then a commission on top of all of it. An eight-thousand-photo race can cost real money before anyone has bought anything. PodiumBase bills the organizer for none of it.

PodiumBase earns when an athlete buys a photo, on sponsor packages sold through the platform, and on entries if you later choose to host registration with us. If nothing sells, you owe nothing.

Four ways it works

Pay for the part that moves your race forward.

Photo coverage and sponsor inventory can stand alone, and both send money toward your event. Photographer hiring and native registration are optional, and neither changes the way your existing setup works until you choose it.

↓ Money in
Photo coverage

You earn 20%

Of every digital photo sale at your event

Costs you nothing to run. Athletes buy the photos they want, and your event takes 20% of what they pay.

  • What you get
  • Gallery with bib, name, and selfie search.
  • Photo-ready alerts to every matched athlete.
  • Per-event sales, share, and payout dashboard.
Your photographers, or a plan we arrange.
↓ Money in
Sponsor inventory

You set the package

Our fee depends on who found the sponsor
Sponsor you bring or invite5%
Renewal, or a sponsor who checks out alone7.5–10%
Sponsor PodiumBase finds for you15–20%
Minimum fee$25, or the package price if lower

You price and sell the package. PodiumBase supplies the placements and the treatment that make it worth buying. The rate depends on how the sponsor reached you, and the $25 floor means small packages carry a higher effective rate than the headline, so price above it.

  • What you get
  • Placements on event page and gallery.
  • Watermarks on previews and free downloads.
  • Impression and delivery report per sponsor.
Purchased photos are delivered clean.
↑ Money out · optional
Photographer hiring

Only if you want guaranteed coverage

Bring your own crew, or ask us about funding a guaranteed assignment
Your own photographers$0
Marketplace, revenue share only$0
Funded assignment, arranged with us10% of the gap

Most events pay nothing: photographers shoot for their share of sales. If you want a zone guaranteed, we set the assignment up with you: you guarantee a minimum, their sales count toward it, and you are charged only the gap plus 10% of that gap. Talk to us during activation rather than planning a budget around it.

  • What you get
  • Marketplace of verified pro and community shooters.
  • Course zones with per-zone assignment and briefs.
  • Live upload stream and coverage view on race day.
Bringing your own crew never costs anything.
↑ Money out · optional
Native registration

$1 + 5%

Per entry, only if you host registration with us
Runner pays the fee$1 + 5%
Percentage leg capped at$15
Or the event absorbs itYour call

Stripe processing is shown separately at checkout. No listing fee.

  • What you get
  • Hosted entry flow on your event page.
  • Coupons, add-ons, donations, and merchandise.
  • Group cart, roster, transfers, and refunds.
Optional. Your provider keeps working until you switch.
Included, not sold separately

The rest of the event system comes with it, at no charge.

None of the operational surfaces are a paid tier or an add-on. They are switched on with the event, whichever commercial rail you run.

01 · Race day

Check-in and operations

$0Included
  • Live check-in board across every station.
  • QR and bib lookup for packet pickup.
  • Expected, checked in, and not-arrived counts.
  • Timestamped audit trail and CSV export.

Race morning without a clipboard.

02 · Timing and results

Results and finish times

$0Included
  • Results import from your timing provider.
  • Public results pages and athlete race history.
  • Finish-time overlays on photos and race clips.
  • Finisher certificates athletes can download.

PodiumBase does not replace your timer. It publishes what they produce.

03 · Control

Reporting and oversight

$0Included
  • One report per event: visits, matches, transactions.
  • Sales, your share, and payout status as they happen.
  • Sponsor impression and delivery reporting.
  • Refunds, transfers, disputes, and photo moderation.

Numbers you can hand to the board.

Every capability above is live today and switched on with the event. The capabilities page lists all of them with what each one does and who touches it.

What 20% actually means

What the athlete pays, and what your event earns.

PodiumBase sets photo prices so they stay consistent for athletes across every event and photographer. Here is the current US pricing and your share of each one.

What the athlete buys
They pay
Your event earns
A single photo from a verified pro photographer
$14.99
$3.00
A premium single from a verified pro photographer
$24.99
$5.00
A single photo from a community photographer
$3.99
$0.80
An all-event pass covering their matches at your race
$39.99
$8.00
Run it against your own field
1,200

Your own number. Field size, not registrations.

8%

PodiumBase does not supply this figure. Pick the rate you would defend to your board.

All-event pass

All-event pass · $39.99 · your event earns $8.00 per sale.

Your event earns
$768

On 96 sales at this event, accrued per sale and visible in the per-event dashboard as it happens.

Athletes pay$3,839
Your share, 20%$768
Cost to your race$0

Illustrative arithmetic on figures you supplied, not a forecast. Twenty percent of the buyer-paid price of digital photo lines, before payment processing.

We do not publish an expected conversion rate, because we do not yet have enough completed race galleries to quote one honestly. That is why the rate above is a control you set rather than a number we supply. The 20% is calculated on the buyer-paid price of digital media lines, before payment processing. It covers photos and bib-tagged video clips, which share the same split, and excludes physical goods. Bundle prices are divided across the matched lines and each line rounds independently, so a bundle share can land a cent or two either side of the figure above. Prices vary by photographer tier and by currency; AUD, CAD, and NZD are priced separately.

External or native

Keep your provider, or make registration part of the same event system.

Most events keep the provider they already run. Native mode exists for the events that want one cart, and nothing about the photo side changes either way.

Default · most events01

External mode

PodiumBase registration feeNone
  • Keep the provider already on your calendar.
  • Event page, gallery, and photo discovery around it.
  • Check-in, reporting, and athlete follow-up.
Nothing to migrate. Your registration link stays exactly where it is, and your entry data keeps flowing to the system you already reconcile against.
No change to your registration contract
Optional02

Native mode

PodiumBase registration fee$1 + 5% per entry
  • PodiumBase hosts the entry flow.
  • Everything in external mode, plus one cart.
  • Coupons, add-ons, donations, and merchandise.
Slide to see your entry fee
$35
PodiumBase fee per entry$2.75
Runner pays, if you pass it on$37.75
Event nets, if you absorb it$32.25
Fee on a group cart of four$11.00

$1 + 5% of the entry, with the percentage leg capped at $15 from a $300 entry upward. The same rate applies at every cart size. Platforms in the category commonly tier by cart total, so a small entry costs proportionally more there. Stripe processing is charged separately.

Public PodiumBase registration flow showing distance selection, entry price, and included benefits
Registration demo · distance, price, benefitsOpen the registration demo
Switch on when it earns its place
Identical in both modes
20% photo shareOf digital photo sales, whichever mode you run.
$0 to your raceNo subscription, listing, upload, or storage charge.
The whole event systemGallery, discovery, check-in, reporting, follow-up.
FAQ

Questions race directors ask.

Cost
What does PodiumBase cost our race?

Nothing to run. There is no subscription, no listing fee, no setup fee, no per-photo upload charge, and no storage bill. PodiumBase earns when an athlete buys a photo, takes a share of sponsor packages sold through the platform, and charges per entry only if you choose to host registration with us.

Is there a listing or setup fee?

No. The current race-director offer has no listing fee and no setup fee for the first event. Setup is concierge, so we confirm the event scope, photographer plan, and any sponsor treatment before launch.

Do we have to pay a photographer?

Usually not. Most events either bring their own photographers or work with marketplace photographers who shoot for their share of photo sales, and neither costs the organizer anything. Funding a guaranteed assignment is a separate, optional choice, and one we set up with you.

Money
What exactly is the 20% share calculated on?

Twenty percent of the price the athlete pays for a digital photo or photo bundle, calculated per line before payment processing is deducted. It applies to digital photo sales. It does not apply to registration entries, sponsor packages, or physical goods.

What does PodiumBase take on a sponsor package?

It depends on how the sponsor reached you. Five percent when the sponsor is one you brought or invited yourself. Seven and a half percent on a renewal, and ten percent when a sponsor finds your package and checks out on their own. Fifteen percent when PodiumBase sources or matches them through the marketplace, and twenty percent through a concierge introduction. A $25 minimum applies to the platform fee, capped at the package price itself, so a package priced below roughly $500 carries a higher effective rate than the headline. Card processing is charged separately, and you set the package price.

How does a funded photographer assignment work?

Funded assignments are arranged with us during activation rather than switched on self-serve. When one is set up: you guarantee the photographer a minimum, their share of photo sales counts toward it, and you are charged only the shortfall, plus a 10% booking fee on that shortfall. A guarantee that sales cover in full costs you nothing. Settlement is assessed as the event runs and a shortfall already paid is not refunded if later sales close the gap, so set the guarantee at the number you are willing to underwrite.

Is the registration fee really 5% at any entry price?

The percentage leg is capped at $15, so the fee is $1 plus five percent up to that cap. Below a $300 entry the cap never binds and you pay the full $1 + 5%. Above it the effective rate falls: a $400 entry is charged $16, not $21. Stripe processing is charged separately either way.

How and when do we get paid?

Your organization connects a Stripe account, and your share accrues per sale as photos sell. Payouts are issued to that Stripe account, and your bank settlement follows Stripe’s own schedule after that. Sales, your share, and payout status are all visible in the per-event dashboard.

Who sets the photo prices?

PodiumBase does, so pricing stays consistent for athletes across events and photographers. Prices vary by photographer tier and by currency. You choose whether your gallery is paid at all.

Setup
Do we need to change registration providers?

No. External mode leaves registration with your current provider. PodiumBase adds the event page, gallery, photo discovery, check-in, and reporting around it.

Can we give photos away for free?

Yes. A free gallery can use sponsor inventory instead of athlete-paid photo sales. Sponsor watermarks can appear on previews and free downloads, while purchased photos are delivered clean. A free gallery keeps every discovery, delivery, and follow-up capability.

What if we run more than one event?

Start with one event, then talk with us about a repeatable series setup. Organization-level settings, repeat-event workflows, and custom arrangements can be reviewed together.

Ready when you are

Start with the event you already know how to run.

Tell us which event you want to activate and whether registration stays external or moves native. We will map the smallest useful launch with you.