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Running the race · Section 7 of 9

Running your event. All of it.

Event setup, coverage, rosters, athlete email, sponsors, and payouts.

Articles
44
Read time
70 min
Last updated
31 Aug 2026
Running your event
44
Adding a sponsor to your event
Onboarding a brand, building a package they can buy, granting them to an event, and tagging their logo.
27 Jul
Adding your team
Invite teammates to help run your events and choose what they can do.
Approving and declining deferral requests
Deciding deferrals, setting how long the credit lasts, and where athletes can spend it.
27 Jul
Assigning bib numbers to your athletes
Assigning a range across your roster, fixing one entry, and why bibs matter for photos.
27 Jul
Building your athlete roster
Add your athletes by syncing, importing a CSV, or entering them by hand so photos match to the right runner.
31 Aug
Collecting extra information and waivers from athletes
Adding your own registration questions, conditional follow-ups, waiver text, and what the entry includes.
27 Jul
Copying your setup from last year's event
Reusing a previous event's registration configuration, and the one thing you should not copy.
27 Jul
Creating promo codes for your race
Percent and fixed discounts, usage caps, date windows, and why a code gets rejected.
27 Jul
Creating ticket types and pricing tiers
One ticket type per entry option, how capacity works, and scheduling early-bird price changes.
27 Jul
Customize your athlete emails
Change the wording of the automated emails PodiumBase sends your athletes for your event.
Emailing your athletes
Send your athletes the right email at the right moment, from registration open to photos ready.
Handling photo match disputes
What a dispute is, how it differs from a flagged photo, and what each outcome means.
27 Jul
How club referrals and payouts work
How the club referral program drives registrations and how payouts work.
How PodiumBase works for race directors
The organizer platform at a glance, which parts work together, and which capabilities depend on event activation.
31 Jul
How race directors get paid
Set up Stripe payouts so your earnings reach your bank account.
How to get your race photographed
How to list your event and choose how photo coverage is funded.
How to refund a photo purchase
Review and decide refund requests, or issue a goodwill refund, with every decision logged.
How to sell photo bundles at your race
Offer passes for eligible published photos included by your event configuration.
How to take race registrations on PodiumBase
Turning on registration for your event, what you set up first, and how entries reach you.
27 Jul
Importing your finish times
Import results so each runner's time and place print onto their photos and certificate.
Inviting your photographer
Add your own photographers by email so they are assigned to your event alongside PodiumBase coverage.
Posting a photographer opportunity
Invite photographers to apply to shoot your race, then review and pick the ones you want.
Race-day check-in and packet pickup
Checking athletes in by search or QR, tracking packet pickup, and the race-day audit trail.
27 Jul
Reading your financials report
Gross collected, discounts, fees, your net, and reconciling against the Stripe transfer.
27 Jul
Reading your sales dashboard
See what your event earned, how sales trend over time, and how revenue splits across photographers.
Reading your sponsor report
What each number on a sponsor report means, where it came from, and what it does not claim.
30 Jul
Refunding and transferring race entries
Refunding an entry, why group entries refund together, and moving an entry to another runner.
27 Jul
Reviewing flagged photos
See photos that people flagged and decide each one, with a note and an audit trail.
Reviewing photographer applications
Deciding who shoots your race, what a decline note does, and why an approval is not the last step.
27 Jul
Running a waitlist for a sold-out race
First-come and lottery waitlists, offer windows, and filling places automatically.
27 Jul
Selling add-ons alongside race entries
Photo packs, merchandise, meals, parking, and donations sold during registration.
27 Jul
Setting up coverage zones
Map the places you want photographed, assign photographers to them, and brief them before race day.
Setting up your event page
Create your event and fill in the date, distances, cover image, and coverage in a few minutes.
Setting your course and schedule
Upload your route, list your distances, and add a race-day schedule and overview.
Sponsor orders and partner reports
What happens after a sponsor buys a package, and the report you send them afterwards.
28 Jul
Tagging clips to a bib
Match uploaded race clips to a runner's bib so they reach the right athlete.
Understanding feature availability for your event
How to confirm a capability is on for your event before you put it in registration copy, sponsor terms, or athlete email.
31 Jul
Understanding live-results availability
Confirm whether live results are supported for an event and what to use when they are not.
31 Jul
Uploading and curating your photos
Upload a full set of race photos, then hide any non-race frames from the public gallery.
Using your event flyer
The shareable flyer generated from your event, and where it is worth posting.
27 Jul
Watching live photo coverage
See photos flow in during your event and spot which bibs and zones still need coverage.
Writing a pre-race brief for your photographers
What to tell a photographer before race day, and the fields that prevent race-morning phone calls.
27 Jul
Your billing settings
Add a payment method, connect Stripe to get paid, and see your commission summary.
Your organization branding
Set your logo, banner, colors, and details once so they carry across all your events.